We build the organic moat your paid funnel depends on. Technical audits, topical authority maps, schema, and long-form content written by people who ship products — optimized for Google, ChatGPT, Perplexity, and Google AI Overviews.
Not a menu of buzzwords — the concrete things our team delivers on every seo & content writing engagement.
Crawlability, indexability, Core Web Vitals (including INP), rendering, and structured data audited across 200+ checkpoints. Fixes prioritised by impact.
We map your domain to a graph of pillar and cluster content — so Google treats you as the canonical source, not just another page.
Writers who have actually built products. No 800-word fluff — 2,000+ word articles with real examples, schema, and in-line FAQ markup.
JSON-LD for Organization, Product, FAQ, HowTo, Article, LocalBusiness — tuned for Google rich snippets and AI citation eligibility.
Content structured for ChatGPT, Perplexity, and Google AI Overviews to cite. llms.txt, FAQ-block hygiene, and citation-worthy data tables.
Editorial placements on sites your buyers read. No PBNs, no link farms — guest posts, data studies, and HARO-style citations only.
No discovery phase that never ends. Each step has a deliverable, a date, and a demo.
Technical audit + keyword clustering + competitor content teardown in week one. Output is a prioritised 90-day roadmap you can say yes or no to.
Redirects, schema, Core Web Vitals, internal linking — the foundations. Most sites gain 20–40% organic traffic from technical fixes alone.
Two to six articles per month, each briefed from SERP analysis and written against a brief you approve. SEO + editorial + product reviewers on every piece.
Data studies, digital PR, and internal linking compounding into topical authority. We report rankings, traffic, and revenue weekly.
Opinionated defaults — not a buzzword bingo card. We swap pieces when your product calls for it.
SEO gets you ranked in a list of links. AEO — answer engine optimisation — gets you extracted into the answer box, which means structuring content so a direct answer sits immediately under a question-form heading, backed by FAQPage schema whose text is visible on the page. GEO — generative engine optimisation — is about being cited by ChatGPT, Perplexity and AI Overviews, which depends less on your page and more on whether your brand is described consistently across sources those systems already trust.
They share one foundation: crawlable structure, genuine topical depth, and clear extractable passages. You do not run three programmes; you run one and it feeds all three.
Because ranking has three inputs and technical is only one. Traffic requires a crawlable site, content matching real queries, and enough authority for the domain to hold position — multiplied by time. A young domain with immaculate schema and thin backlinks will get indexed, rank briefly, and drift. That is not a technical failure; it is an authority gap, and no amount of on-page work substitutes for it.
We will tell you which of the three is actually your constraint before proposing work. Selling content to a site whose problem is authority, or links to a site whose problem is thin pages, is how agencies bill for twelve months with nothing to show.
Non-brand clicks, with brand and site: operator queries filtered out. Almost every agency dashboard reports total impressions and average position, both of which are trivially inflated by branded search and by operator queries that always rank first and are never clicked. We have audited accounts showing "position 3" that were earning two clicks a quarter from real buyers.
Set the filtered view up in Search Console on day one and judge everything against it. Impressions are a leading indicator, non-brand clicks are the result, and conversions are the only number your finance team should care about.
Six to twelve months on a young domain before organic becomes a dependable channel, and the first three months usually look like nothing is happening while indexing and topical coverage build. Anyone promising rankings in weeks is either targeting terms nobody searches or planning to report on branded traffic you already had.
A 30-minute call. We'll talk scope, timelines, and what a realistic first release looks like. NDA signed before we start.