We treat paid marketing like product engineering — instrumented funnels, creative that is tested on real data, and attribution that survives iOS privacy changes. We have driven thousands of orders for Chrovel, Combraided, Tapri, and more.
Not a menu of buzzwords — the concrete things our team delivers on every performance & digital marketing engagement.
Meta, Google, YouTube, and creator partnerships mapped to awareness, consideration, and conversion — not one-size-fits-all boosting.
We ship 20–30 ad variants per launch, tag them, and let data kill the losers. Winners get scaled, losers get learnings.
First-party pixel setups with Conversion API and deduplication. Attribution that still works after iOS 17 and Chrome cookie deprecation.
Shopify, WooCommerce, and custom stacks tuned for cart-to-checkout — landing page variants, upsells, and abandoned-cart flows.
Micro-creator sourcing, UGC briefs, and whitelisted paid amplification. The playbook we used to scale Tapri and Chrovel.
ROAS, CAC, LTV, and payback tracked per channel. Every Friday you get a one-page scorecard — no 40-tab dashboards.
No discovery phase that never ends. Each step has a deliverable, a date, and a demo.
We audit your pixel, attribution, and funnel first. Nothing else matters if measurement is broken — we fix that before spending a rupee.
10–20 ad variants, 2–3 offer constructs, and a structured test matrix launched in week two. We let the market pick winners.
Winning creatives get budget, lookalikes, and retargeting layers. We cut spend on losers the same day — no sunk-cost campaigns.
Top-performing paid creatives feed organic content and SEO. Paid finds the message; organic makes it free to acquire customers later.
Opinionated defaults — not a buzzword bingo card. We swap pieces when your product calls for it.
Browser-side pixels lose a large share of conversions to ad blockers, ITP cookie limits and iOS privacy controls. The fix is server-side tracking — Conversion API with proper event deduplication so a single purchase is not counted twice when both the pixel and the server report it. Without deduplication your platform ROAS inflates and you scale the wrong campaigns.
We audit measurement before spending anything. Optimising against broken data is worse than not optimising, because it produces confident decisions in the wrong direction.
Ship 20-30 variants per launch, tagged so results are attributable, and let data kill the losers within days rather than weeks. The reliable pattern is that a small number of creatives carry most of the performance, and you cannot predict which in advance — which is the entire argument for volume over polish at the testing stage.
Winners then get budget, lookalikes and retargeting layers. Losers get cut the same day, and the learning feeds the next batch rather than a slide.
CAC against contribution margin, and payback period. ROAS alone is a vanity number if your margin does not support it — a 3x ROAS on a 25% margin product loses money. We report CAC, LTV and payback per channel weekly on one page, not a forty-tab dashboard nobody opens.
For considered B2B purchases, platform-reported conversions and pipeline diverge badly. Tie spend to qualified opportunities in your CRM or you will optimise toward cheap leads that never close.
Paid finds the message fast; organic makes it free to acquire on later. The ad copy and creative that win on Meta and Google tell you exactly which angles resonate, and those become the content and page titles that earn clicks organically. Running the two as separate programmes wastes the most valuable output of your ad spend, which is not clicks but validated messaging.
A 30-minute call. We'll talk scope, timelines, and what a realistic first release looks like. NDA signed before we start.