We design products people actually use — research-backed flows, token-based design systems, and interaction patterns your engineering team can build in the same sprint.
Not a menu of buzzwords — the concrete things our team delivers on every ui/ux design engagement.
Interviews, usability studies, and jobs-to-be-done framing so every screen has a reason, not a vibe.
We map end-to-end journeys, error states, and empty states in Figma before any visual design begins.
Components, tokens, and documentation handed off in a way your devs can consume without translation.
Typography, motion, and micro-interactions tuned for the product — not template themes.
Every flow designed for touch first, then scaled up. No responsive afterthoughts.
Contrast, focus states, semantic structure, and keyboard paths built in — not retrofitted later.
No discovery phase that never ends. Each step has a deliverable, a date, and a demo.
One week of stakeholder interviews, user calls, and competitive teardown to agree on the real problem.
Low-fi architecture, navigation, and critical flows validated with clickable prototypes.
High-fidelity screens built on a token system, documented for engineering handoff in Figma.
Dev pairing, design QA, and a living system that evolves with your first 100 users.
Opinionated defaults — not a buzzword bingo card. We swap pieces when your product calls for it.
The deliverable that matters is a design system your engineers can build from without translation: tokens for colour, type and spacing; components with their states documented; and flows that include the error, empty and loading cases. A folder of beautiful frames without those is a mood board, and it gets reinterpreted three different ways during the build.
We work in the same sprint cadence as engineering rather than ahead of it in a separate phase. Design that finishes six weeks before the build starts is design that will be renegotiated during the build anyway, because implementation always surfaces questions the mockup did not answer.
Less than agencies sell, more than founders want. For a product with an identified user and a clear job to be done, five to eight interviews will surface the same handful of patterns a twenty-person study would, and you can run them in a week. What you cannot skip is watching someone attempt the core task without help — that hour reliably changes at least one flow.
Where research genuinely pays for itself is regulated or expert domains: clinical tooling, financial operations, industrial workflows. There the designer has no intuition to fall back on, and guessing produces software that experts abandon in week two.
Tokens, not hard-coded values. Components named the way the code names them. Documented states — hover, focus, disabled, loading, error, empty — because those are 60% of the implementation work and 5% of a typical Figma file. Accessibility built in rather than retrofitted: contrast ratios that pass WCAG AA, visible focus states, and a keyboard path through every flow.
The failure mode is a system designed as an artefact rather than as a contract. If your engineers are eyedropping colours out of Figma, the system has already failed regardless of how it looks.
A focused product design engagement — research, flows, key screens and a starter design system — runs $12k-$35k over 3-6 weeks. Ongoing embedded design runs $8k-$18k per month. Hire in-house when design is continuous rather than project-shaped: once you are running more than one squad, a designer sitting in standups beats any agency cadence.
A 30-minute call. We'll talk scope, timelines, and what a realistic first release looks like. NDA signed before we start.