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Logistics · Case study

Optimizing Maritime Operations

Our founder was a key contributor to both the mobile app and website development teams for Maritime Optima, a platform that helps shipping professionals optimize fleet operations. The team implemented tools for route planning, market data analysis, and vessel tracking to improve operational efficiency and decision-making.

Ongoing20+ members2018Norway
Visit website Google Play App Store
Maritime Optima hero image
Trusted
Impact
Ongoing
Duration
20+ members
Team
2018
Launched
The challenge

What we set out to solve

Providing real-time maritime data and analytics to enhance decision-making in shipping operations.

The solution

How we built it

Developed AI-driven tools integrated with Microsoft 365 for seamless maritime intelligence.

Key features

What we shipped

Mobile app development

Website development

Route planning tools

Market data analysis integration

Vessel tracking functionality

Operational efficiency tools

Engineering challenges

What made it hard — and how we approached it

The problems
01

Real-time Maritime Data Integration

Integrating multiple data sources to provide accurate, real-time vessel tracking and route information.

02

Cross-platform Development

Creating consistent experiences across both mobile app and web platforms while maintaining feature parity.

03

Complex Data Visualization

Developing intuitive interfaces to display complex maritime data in an easily understandable format for users.

04

Offline Functionality

Implementing robust offline capabilities for maritime professionals operating in areas with limited connectivity.

Our approach

Dual Platform Development Strategy

Established parallel development teams for mobile and web platforms with synchronized feature roadmaps and shared component libraries.

Maritime Industry Collaboration

Worked closely with shipping professionals to understand operational workflows and optimize route planning and vessel tracking features.

Data Processing Architecture

Implemented advanced data processing pipelines to handle real-time vessel data, market analytics, and predictive routing algorithms.

Iterative UX Refinement

Conducted regular usability testing with maritime professionals to continuously improve interface clarity and operational efficiency.

Technical architecture

Streaming AIS ingestion feeding a map-first fleet intelligence SaaS

Maritime Optima provides ship tracking, route planning and market intelligence to shipping professionals through its ShipIntel web platform and ShipAtlas mobile app. The system is a cloud-hosted SaaS built around a continuous vessel-position ingestion pipeline, a geospatial data store and a shared React and React Native front end that renders everything on Mapbox, with AI tools and Microsoft 365 integration layered on top. A streaming-plus-geospatial shape fit a product whose core value is knowing where every vessel is now and predicting where it will be.

Isometric diagram flowing from a laptop and phone showing a map with a ship route, through an API gateway, into route planning, vessel tracking and market data services, then a streaming pipe fed by satellite and radio AIS signals, databases, map tiles and an AI block, ending at a document collaboration hub and cloud region.
Isometric diagram flowing from a laptop and phone showing a map with a ship route, through an API gateway, into route planning, vessel tracking and market data services, then a streaming pipe fed by satellite and radio AIS signals, databases, map tiles and an AI block, ending at a document collaboration hub and cloud region.

Clients

A React web platform for company users and a React Native mobile app share TypeScript components and render on Mapbox.

  • React web platform
  • React Native iOS and Android app
  • Mapbox map rendering
  • Shared TypeScript component library
  • Offline map and fleet cache

API & edge

A gateway serves REST queries and pushes live vessel updates to connected clients over a realtime channel.

  • API gateway
  • Realtime position push
  • Organisation and user auth
  • Microsoft Entra single sign-on

Core services

Domain services turn raw positions into fleets, routes, port calls and market views that teams act on.

  • Vessel tracking service
  • Sea route simulation and planning
  • Port and ETA service
  • Market data and analytics
  • Fleet lists and alerts
  • Notes and document linking

Data pipeline & storage

Terrestrial and satellite AIS feeds stream through an ingestion pipeline into a geospatial store that keeps both live and historical ship movements.

  • AIS ingestion stream
  • Position normalisation and dedup
  • Geospatial database
  • Historical movement archive
  • Vector tile generation
  • Object storage for documents

AI & integrations

Machine learning on historical movements powers predictions and route suggestions, and Microsoft 365 brings the data into the tools teams already use.

  • Destination and ETA prediction models
  • Route and voyage optimisation
  • Microsoft Teams notifications
  • SharePoint and OneDrive file links
  • Third-party market data feeds

Infrastructure & delivery

Containerised services run in a cloud region with autoscaling ingestion workers and CI/CD for web and mobile releases.

  • Containerised services
  • Autoscaling ingestion workers
  • CDN for tiles and assets
  • CI/CD for web and app stores
  • Monitoring and alerting
Request lifecycle
  1. 01

    AIS messages from terrestrial receivers and satellites arrive continuously and are normalised, deduplicated and matched to vessels.

  2. 02

    Cleaned positions land in the geospatial store and the historical archive, and changed vessels are pushed to subscribed clients.

  3. 03

    A user opens a fleet in the web or mobile app; Mapbox renders vector tiles while the API returns current positions and voyage details.

  4. 04

    The route service simulates a sea route between ports and computes distance, ETA and alternatives from historical movement patterns.

  5. 05

    Prediction models estimate destinations and arrival times for tracked vessels and raise alerts when status or position changes matter.

  6. 06

    Alerts flow to Microsoft Teams, and documents linked to a vessel or port open from SharePoint or OneDrive inside the platform.

  7. 07

    The mobile app caches fleets and map areas so professionals at sea or in ports with poor connectivity can keep working offline.

Key decisions

Streaming ingestion with a geospatial system of record

Vessel positions arrive as a never-ending stream and are queried by location and time. Separating ingestion workers from a geospatial store let the platform absorb bursts while keeping map queries fast.

Mapbox vector tiles with shared React components

The map is the product on both web and mobile. Standardising on Mapbox and a shared TypeScript component library gave feature parity across platforms without two rendering stacks.

Predictions from the historical movement archive

Years of AIS history are the training data for ETA and destination models. Treating the archive as a first-class store, not a log, made AI features a natural extension rather than a bolt-on.

Deep Microsoft 365 integration over a closed workspace

Shipping teams live in Teams, Outlook and SharePoint. Meeting them there with Entra single sign-on and linked files lowered adoption friction more than building a separate collaboration suite would have.

Security & compliance
  • Organisation-level tenancy with role-based access and Microsoft Entra single sign-on for enterprise customers.
  • All client traffic over TLS with scoped API tokens for mobile sessions and realtime channels.
  • Customer documents and notes stored encrypted at rest; SharePoint and OneDrive files stay in the customer's tenant and are linked, not copied.
  • Audit logging on fleet, alert and document changes for team accountability.
  • Privacy and data handling aligned to GDPR for a Norway-based SaaS serving global clients.
Outcomes

What it delivered

100+
Global clients
90%
Improved operational efficiency
Tech stack

Built with the right tools

Mapbox
Mapbox
React
React
React Native
React Native
TypeScript
TypeScript
JavaScript
JavaScript
Product screens

Inside the product

Maritime Optima — product screen 1
Maritime Optima — product screen 2
Maritime Optima — product screen 3
Maritime Optima — product screen 4
“The development team's expertise significantly enhanced our platform's capabilities.”
MO
Maritime Optima
Client
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