Chrovel is a premium private-label menswear brand crafted for global retailers and fashion houses. Tailored essentials and seasonal collections — shirts, trousers, co-ords — produced to export-grade quality and shipped to buyers across India, the US, UAE and beyond.
Retailers sourcing private-label menswear from India struggle with uneven quality, slow sample cycles and opaque production timelines.
A brand-forward DTC + B2B site with transparent collections, downloadable tech packs, sample-order flow and wholesale-buyer portal — backed by an in-house manufacturing stack producing to export-grade QC.
Chrovel serves two audiences from one codebase: a brand-forward consumer storefront and an authenticated B2B portal for retailers who download tech packs and place sample orders. A Next.js front end renders both experiences, delegating catalog, cart and checkout to Shopify while a small Node.js service on AWS owns the wholesale-only workflows that Shopify does not model natively.
Consumers browse collections while retail buyers sign in to a wholesale portal, both on the same responsive site.
Next.js on Tailwind CSS renders collection pages statically for SEO and switches to server rendering for authenticated buyer routes.
Shopify is the system of record for products, variants, pricing, cart and checkout, so payments and tax never touch custom code.
A Node.js service implements the B2B flows Shopify lacks: buyer approval, tech-pack access, sample-order requests and wholesale price tiers.
Buyer accounts and sample requests live in a managed database; tech-pack PDFs, lookbooks and product imagery live in object storage behind signed URLs.
Hosted on AWS with a lean deployment footprint suited to a brand site with bursty B2B traffic.
A retail buyer lands on a collection page served statically from the CDN, pre-rendered by Next.js from Shopify catalog data.
The buyer requests wholesale access; the Node.js portal service stores the application and notifies the Chrovel team by email.
Once approved, the buyer signs in and Next.js server-renders the gated portal with wholesale price tiers and tech packs.
Opening a tech pack issues a short-lived signed URL to the PDF in object storage, so files are never publicly linked.
The buyer submits a sample order; the portal service records it, emails confirmation, and the team tracks it to shipment.
A consumer on the same site adds a shirt to cart and completes payment entirely inside Shopify checkout.
A theme could not express a brand-forward editorial storefront plus an authenticated buyer portal. Next.js gives full design control and SSR for gated pages while Shopify still powers commerce.
Delegating cart, payments and tax to Shopify removed PCI scope and months of work, letting the team focus effort on the wholesale flows that differentiate the business.
Buyer approval, tech-pack gating and sample orders do not map to Shopify primitives. A small Node.js service on AWS owns them without forcing hacks into the commerce platform.
Collection and product pages change rarely and must rank for private-label menswear searches, so pre-rendering them yields fast loads and strong SEO at near-zero server cost.
“CodeLamda built Chrovel's brand-forward site and wholesale buyer portal. Clean storefront for consumers, tech-pack flow for retailers — one stack, two audiences, shipped in under ten weeks.”
We ship MVPs, AI agents, and production systems in 8 weeks. Bring the rough spec — we'll scope the build inside a week with a fixed timeline and quote.
