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Fashion / E-commerce / B2B · Case study

Export-Ready Apparel for Global Brands

Combraided is a fashion brand and private-label manufacturer producing customisable menswear for international retailers. The DTC site showcases collections, tech packs and sample workflows for wholesale partners sourcing from India.

Ongoing20+ members2022India (HQ) → Global buyers
Visit website
Combraided hero image
Delivered
Impact
Ongoing
Duration
20+ members
Team
2022
Launched
The challenge

What we set out to solve

International retailers need a reliable India-based manufacturing partner with brand-forward storefronts for their private-label lines — plus a clean B2B sampling workflow.

The solution

How we built it

A combined brand storefront + manufacturer portal: consumer collections on the front, buyer-side tech packs, sample-order tracking and wholesale pricing behind authentication.

Technical architecture

One Next.js stack serving a DTC storefront and a manufacturer portal

Combraided combines a consumer brand storefront with a private-label manufacturing portal where international retailers review tech packs, track sample orders and see wholesale pricing. The site is a Next.js application backed by Shopify for commerce and a Node.js service on AWS for manufacturer-side workflows, with authentication cleanly separating the two audiences.

Isometric diagram of a web storefront tier feeding a Next.js application that splits into Shopify commerce blocks and a manufacturer portal service with sample-tracking database and document storage on AWS.
Isometric diagram of a web storefront tier feeding a Next.js application that splits into Shopify commerce blocks and a manufacturer portal service with sample-tracking database and document storage on AWS.

Clients

Shoppers browse the brand collections while wholesale partners log in to a manufacturer portal for sampling and pricing.

  • Public brand storefront
  • Wholesale partner portal
  • Internal sample-tracking view

Web & edge

A single Next.js application with Tailwind CSS renders public pages statically and portal pages on the server behind auth.

  • Next.js app router
  • Tailwind CSS components
  • CDN edge delivery
  • Route-level auth guards

Commerce platform

Shopify holds the product catalog, cart and checkout for consumer orders so payments stay on a proven platform.

  • Shopify Storefront API
  • Shopify checkout
  • Catalog & inventory
  • Consumer order records

Manufacturer services

A Node.js service models the production side: tech packs per style, sample-order lifecycle, and wholesale price lists per partner.

  • Tech-pack catalog service
  • Sample-order lifecycle
  • Partner pricing tiers
  • Status notifications

Data & assets

Partner accounts, sample orders and status history live in a managed database; tech-pack documents and fabric imagery live in object storage.

  • Managed relational database
  • Object storage for tech packs
  • Signed document URLs
  • Shopify media CDN

Infrastructure & delivery

Deployed on AWS with automated builds so the small team can ship catalog and portal updates without downtime.

  • AWS hosting
  • CI/CD pipeline
  • Transactional email provider
  • Monitoring & alerts
Request lifecycle
  1. 01

    A retailer discovers a style on the public collection page, pre-rendered by Next.js from Shopify catalog data.

  2. 02

    The retailer signs in to the partner portal; Next.js verifies the session and server-renders partner-specific pricing.

  3. 03

    The portal fetches the style's tech pack via the Node.js service, which returns a signed URL to the PDF in object storage.

  4. 04

    The retailer places a sample order with sizes, fabric and quantity; the service persists it and emails the production team.

  5. 05

    As sampling progresses, the team updates status and the retailer sees it in the portal with email notifications.

  6. 06

    Consumers on the same site purchase finished garments through Shopify checkout, independent of the wholesale flow.

Key decisions

Single codebase, two authenticated audiences

Maintaining one Next.js app with route-level auth kept design and content consistent and halved the maintenance burden versus two separate sites.

Shopify for commerce, custom service for manufacturing

Shopify is excellent at retail checkout but has no concept of tech packs or sample runs, so those were built in Node.js rather than bent into Shopify metafields.

Document delivery via signed URLs

Tech packs encode proprietary patterns and construction details; serving them from private storage with expiring links protects IP while keeping downloads simple.

Static public pages, dynamic portal

Pre-rendering the storefront delivers fast, SEO-friendly pages for buyers sourcing from India, while the portal stays fully dynamic where freshness matters.

Security & compliance
  • Clean authentication separation between consumer accounts and wholesale partners, enforced at the route level.
  • Payments for consumer orders processed by Shopify checkout; no card data stored in custom services.
  • Tech-pack files protected in private object storage and exposed only through short-lived signed URLs.
  • Wholesale pricing rendered server-side per partner so price lists are never shipped in public bundles.
  • Secrets and API tokens managed through AWS configuration with least-privilege access.
Tech stack

Built with the right tools

Next.js
Next.js
Shopify
Shopify
Tailwind CSS
Tailwind CSS
Node.js
Node.js
AWS
AWS
“CodeLamda shipped Combraided's storefront + buyer portal in one build. Consumer collections and wholesale tech packs under one roof, with clean auth separation. Clients can sample from it the day we launched.”
VL
Vishal Lathiya
Founder, Combraided
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